Three Ways to Protect Your Dive Business in the Face of COVID-19

Media Reports


With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers and to utilize all the resources available to them. 


STAY HEALTHY AND SAFE

Most important is the need for all to remain safe and follow the guidelines from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). 


HOST ONLINE EVENTS

You can also host online events for your customers to let them know more about diving, about upcoming sales, and more.


If possible, consider teaching CPR/first aid to keep customers coming back to your store. Classes can be kept small, and your training organization’s proper cleaning guidelines can help protect you and your customers.


MARKETING

It is critical to continue being visible and relevant to your customers and communicate about your operation, talk about diving, and keep customers and local divers engaged. Time after time, those businesses that continue promoting their operations and services come out better and faster following a crisis when they have continued marketing.